Our Roles and Descriptions

The Chief Executive Officer is responsible for establishing the vision and culture of Embrace, and making key business decisions to enact that vision and culture. The CEO also acts as a liaison between the University of Evansville and the agency. This includes communication with the agency’s advisor, advisory committee, and other school officials. Finally, the CEO oversees all client projects to ensure that high-quality work is being produced in accordance with the established project budget. This role is currently occupied by Sadie Scovern.

Full-Time position

The Chief Financial Officer is responsible for maintaining the agency's financial viability. They create monthly and yearly profit and loss statements, financial projections, and client invoices. The CFO also works with relevant University Business Office members to coordinate payroll for members and collection of payment from clients. This role is currently occupied by Jasmine Hauser.

Full-Time position

The Creative Director oversees the agency’s output of creative deliverables, including graphic design, video production, website development, and social media management. They must be able to convert a client’s business objectives into tangible products and services. The Creative Director is responsible for dividing tasks between multiple members of the creative team - the Graphic Designer, Writer, and Digital Media Specialists. They must also coordinate with the Marketing Strategist and Account Executives to ensure all project components form a cohesive set of deliverables. The Creative Director, in collaboration with the Digital Media Specialists, is also charged with maintaining updated and attractive marketing collateral to promote the agency itself, including the agency website and social media. This role is currently occupied by Marissa Shook.

Full-Time position

The Marketing Strategist is responsible for ensuring that all client projects are grounded in strategy and positioned to achieve a client’s business objectives. They are responsible for conducting independent research and must be able to ask in-depth questions to determine a client’s needs. The Marketing Strategist often works closely with the creative team to bring projects to life. Lastly, the Marketing Strategist is responsible for reviewing final products to ensure they align with research and desired outcomes. This role is currently occupied by Devon Langley.

Full-Time position

Account Executives are the liaisons between clients and the rest of the agency. They oversee the client acquisition process, including facilitating meetings, leading capabilities presentations, and writing proposals of services. Once a project is awarded, an Account Executive serves as the primary point of contact for the client to communicate with the agency. Account Executives are also responsible for coordinating with relevant team members to ensure that projects are completed in accordance with established deadlines and guidelines. This role is currently occupied by Jasmine Hauser, Reese Simmons, and Trinitie Terrell.

Full-Time position

The Graphic Designer is responsible for ideating and designing all visual content for Embrace, both for clients and internal agency use. This content is visually appealing and effective in achieving stated business objectives. The Graphic Designer is proficient in the creation of logos, website designs, social media graphics, digital and print advertisements, vehicle decals, and more. This role is currently occupied by Abbey Kyle.

Part-Time position

The Writer is responsible for writing and editing all materials created by Embrace, both for clients and internal agency use. Written content is grammatically correct and effective in achieving stated business objectives. The Writer is proficient in the creation of press releases, advertisements, website content, script writing, blog content, business names and taglines, and more. This role is currently occupied by Sam Tarter.

Part-Time position

The Digital Media Specialists are responsible for creating the digital multimedia content for Embrace, both for clients and internal agency use. this content is appealing and effective in achieving stated business objectives. The Digital Media Specialists are proficient in social media management, photography, video production, audio production, website development and more. This role is currently occupied by both Emmett Bowman and Felipe DheCastro.

Part-Time position