The Chief Executive Officer is responsible for establishing the vision and culture of Embrace, and making key business decisions to enact that vision and culture. The CEO also acts as a liaison between the University of Evansville and the agency. This includes communication with the agency’s advisor, advisory committee, and other school officials. Finally, the CEO oversees all client projects to ensure that high-quality work is being produced in accordance with the established project budget. This position is full-time.
The Chief Financial Officer is responsible for maintaining the agency’s financial viability. They create monthly and yearly profit and loss statements, financial projections, and client invoices. The CFO also works with relevant University Business Office members to coordinate payroll for members and collection of payment from clients. This position may be full or part-time.
Executives are the liaisons between clients and the rest of the agency. They are responsible for identifying prospective clients and overseeing the client acquisition process, including facilitating meetings, leading capabilities presentations, and writing proposals of services. Once a project is awarded, an Ac count Executive serves as the primary point of contact for the client to communicate with the agency. Account Executives are also responsible for coordinating with relevant team members to ensure that projects are completed in accordance with established deadlines and guidelines. This position may be full or part-time.
The Marketing Strategist is responsible for ensuring that all client projects are grounded in strategy and positioned to achieve a client’s business objectives. They are responsible for conducting independent research and must be able to ask critical questions to determine the client’s needs. The Marketing Strategist often works closely with the creative team to bring projects to life. Lastly, the Marketing Strategist is responsible for reviewing final products to ensure they align with research and desired outcomes. This position is full-time.
Creative Director oversees the agency’s output of creative deliverables, including graphic design, video production, website development, and social media management. They must be able to convert a client’s business objectives into tangible products and/or services. The Creative Director is responsible for dividing tasks between multiple members of the creative team – Graphic Designer, Writer, and Digital and Social Media Specialist. They must also coordinate with the Marketing Strategist and Account Executive to ensure all project components form a cohesive set of deliverables. The Creative Director is also charged with maintaining updated and attractive marketing collateral to promote the agency itself, including the agency website and social media. This position is full-time.
The Writer is responsible for writing and editing all materials created by Embrace, both for clients and internal agency use. Written content must be grammatically correct and effective in achieving stated business objectives. Types of content may include press releases, advertisement copy, website copy, business names and taglines, blog content, script writing, and internal business documents like proposals.
Graphic Designer is responsible for ideating and designing all visual content for Embrace, both for clients and internal agency use. Content must be visually appealing and effective in achieving stated business objectives. Types of materials may include logos, website designs, social media graphics, digital and print advertisements, vehicle decals, and more.
Digital and Social Media Specialist
The Digital and Social Media Specialist is responsible for creating digital multimedia content for Embrace, both for clients and internal agency use. Content must be appealing and effective in achieving stated business objectives. Types of content may include social media management, photography, video production, audio production, and website development.